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Meet Striped Giraffe at Celumium 2020 at Allianz Arena in Munich


Explore the Future of Marketing Content and Collaboration at CELUMIUM 2020

by Jacek Polkowski

12 Feb 2020 • 3 min read

Hundreds of marketing and communication professionals will gather at the Allianz Arena in Munich for the CELUMIUM conference organized by CELUM, a leading provider of digital asset management technology. Striped Giraffe is proud to be among the partners of the event.

CELUMIUM is an annual event for CELUM implementation partners and customers — marketers, digital experts, content creators, and communication specialists — who meet once a year to share knowledge on latest trends, best practices, technical innovations, and exciting new opportunities in the world of digital asset management (DAM).

CELUMIUM 2020 will take place in Munich (Germany) on March 26 and 27. This year’s edition is exceptional since in 2020 CELUM is celebrating its 20th anniversary. Two decades ago the company was one of the first to venture into digital asset management. At present, CELUM is an undisputed leader in marketing content and enterprise digital asset management solutions. In the latest DAM Forrester Wave report, CELUM was named a strong performer among the 14 most significant DAM providers worldwide and got top scores possible for content collaboration support and market approach.


Allianz Arena in Munich

Allianz Arena in Munich (Alberto Masnovo — stock.adobe.com)


The Conference Day

This year’s CELUMIUM comes as a two-day event. The main conference is scheduled for the first day, i.e. Thursday, March 26. The event will kick off at 9:00 am at Allianz Arena with a welcome reception and a guided stadium tour followed by a keynote about CELUM strategy and roadmap for 2020, which will be presented by Mr. Michael J. Kräftner, CEO of CELUM.

During the first day, top brands such as Horsch, Rosenbauer, FC Bayern Munich and more will provide attendees with valuable insights into their best work. Afterwards, all participants get an exclusive tour through the FC Bayern high-tech museum “Erlebniswelt” (= “World of Experience”.)

The speakers include Benjamin Steen — Head of Customer Care, Digital Licencing & Stadium at FC Bayern München, Ulrike Lazelsberger — Head Of Brand Marketing at Rosenbauer Group, Daniel Brandt — Head of Communication & Design at HORSCH, and Michael J. Kräftner — CEO at CELUM.

In the evening, all participants are invited for an exclusive networking dinner at the Filmcasino Munich with drinks, music and fun. The organizers will take care of the bus transfer to and from the location.


Highlight Towers in Munich

Munich Highlight Towers (Thomas — stock.adobe.com)



The second day — Friday, March 27 — is intended for workshops that will be held at Design Offices at Munich Highlight Towers. The masterclasses will take place simultaneously in three rooms, within two time slots — from 9:00 am until 10:30 am and from 11:00 am until 12:30 pm.

During the workshops, participants will get acquainted with the best practices how to organize, distribute and publish marketing content. They will also have an opportunity to learn how to get faster results with agile workflows provided by CELUM flowboards or how to boost collaboration with smart task management and powerful content creation tools that comes with CELUM workrooms.

There will be also masterclasses for implementation partners and IT service suppliers who will be provided with an overview of CELUM support offering and trainings, as well as technical aspects of flowboards and its integration into CELUM ContentHub.



CELUMIUM is free of charge for current DAM users and those who are interested in such solutions, including marketers, digital experts, project managers, and content creators.

To participate in the conference, you must register by filling in the online form available at www.celum.com/en/celumium2020.

Remember that the closing date for applications is March 13, 2020.

The entire conference will be held in German. But if you don’t speak German, the organizers can provide you with simultaneous translation of the conference in English. All you need to do is tick the appropriate box in the registration form.


Let’s meet there!

Despite CELUM has a professional services unit, the company relies mostly on partners for product implementations. Striped Giraffe Innovation & Strategy is proud to be one of CELUM Implementation Partners.

We are also a partner and sponsor of this year’s CELUMIUM conference. Our representatives will be there to meet, talk about your needs and answer your questions. Let’s get in touch!


Marek Sodolski Marek Sodolski
Business Development Director Europe
Sebastian Boenki Sebastian Boenki
Business Development

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