There are things that can be standardized like for example a simple checkout process. When it comes to displaying products on the entry page, this is more complicated. This single page must be suitable for all visitors. It is the most important site within the online shop where visitors decide to start the customer journey and become customers or not.
In order to attract visitors, it is essential to show each customer individually the products in which they are most interested. However, due to legal restrictions, you can no longer rely on cookies and retargeting measures. You need another way to personalize your online shop for each customer.