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STRIPED GIRAFFE
Innovation & Strategy GmbH
Lenbachplatz 3
80333 Munich
Germany

experts@striped-giraffe.com

+49-89-416 126-660

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As an SAP Partner in Munich, we help companies use SAP Commerce Cloud to transform complex B2B, B2C, and D2C business models into powerful, integrated commerce solutions.

Your partner

SAP Commerce Cloud Partner

SAP Commerce Cloud is SAP’s enterprise commerce solution for digital sales models across various markets, brands, and channels.

The platform offers extensive standard functionality and can also be customized to individual business processes. However, it truly demonstrates its strength only when commerce, data, and back-office processes work together seamlessly.

As an SAP partner for SAP Commerce Cloud, we therefore combine platform expertise with experience in e-commerce, IT architecture, data management, system integration, and custom software development.

We don’t develop isolated online stores. We create integrated commerce solutions that align with our clients’ processes, systems, and business objectives.

Our experience

Our experience with the platform dates back to the hybris era. We are familiar with both modern cloud architectures and comprehensive SAP Commerce solutions that have evolved over many years.

This enables us not only to implement new requirements from a technical standpoint, but also to evaluate them within the context of existing extensions, integrations, and dependencies.

We provide support for both the implementation of new SAP Commerce Cloud solutions and the modernization, stabilization, and further development of existing platforms.

Our Services

Strategy and Roadmap

We analyze the business model, e-commerce processes, requirements, and existing system landscape. Based on this analysis, we develop a robust vision and a prioritized roadmap.

This includes:

  • Assessment of the business and technical baseline
  • Definition of the target architecture and platform strategy
  • Fit-gap analysis between the standard and individual requirements
  • Prioritization of features and integrations
  • Planning of modernization and transformation steps
  • Estimation of effort, dependencies, and risks

Architecture and Solution Design

We design SAP Commerce architectures that combine functional requirements with scalability, security, and maintainability.

This involves considering, among other things:

  • Roles and Responsibilities of the Systems Involved
  • Data Flows and Primary Data Sources
  • Interfaces and Integration Logic
  • Headless and Composable Commerce Approaches
  • Extensibility and Release Capability
  • Performance, Availability, and Operations
  • Data Protection and Security Requirements

The result is an architecture that not only describes the current solution but also takes future business models and enhancements into account.

Implementation and Customization

We implement and configure SAP Commerce Cloud in accordance with business and technical requirements.

Where standard functions are insufficient, we develop targeted enhancements. Our approach is to apply customization only where it creates a concrete business advantage – and to avoid unnecessary technical complexity.

Our services include, among other things:

  • Setup and configuration of the platform
  • Development of custom commerce functions
  • Implementation of complex B2B and B2C processes
  • Design of storefronts and self-service portals
  • Development of APIs and extensions
  • Quality assurance and automated testing
  • Support for releases and rollouts

Integration

SAP Commerce Cloud is rarely a standalone system. Product information, customer master data, prices, inventory, orders, and shipping information typically come from different applications.

We integrate SAP Commerce Cloud with, among others: 

  • SAP S/4HANA and other ERP systems
  • SAP Business Technology Platform
  • PIM and master data management systems
  • CRM and customer experience solutions
  • Content management systems
  • Order management and logistics
  • Payment and billing systems
  • Marketing automation
  • Data platforms and analytics solutions
  • Custom business applications

In doing so, we don’t just define technical interfaces. We also clarify which system is responsible for which data and processes, and how changes are reliably processed across the entire system landscape.

Complex
Commerce

SAP Commerce Cloud is particularly well-suited for companies whose digital sales processes extend beyond a traditional online store.

Typical requirements include:

  • customer-specific products, product ranges, and prices
  • complex role, permission, and approval models
  • customized offers and contract terms
  • extensive product and spare parts catalogs
  • recurring orders and order templates
  • Self-service options for customers, retailers, or service partners
  • Multiple brands, countries, languages, and currencies
  • Various B2B, B2C, D2C, or B2B2C models
  • Consistent information across all sales and service channels
  • Integration with ERP, product, customer, and order data

We translate these requirements into manageable workflows, clear system responsibilities, and a robust technical architecture.

B2B Commerce

In B2B commerce, digital platforms often need to support individual customer relationships and established sales processes.

This includes customer-specific catalogs and terms and conditions, as well as hierarchies, approval processes, units of measure, quoting functions, reorders, and the integration of personal sales and service channels.

We develop B2B commerce solutions that simplify this complexity as much as possible for the customer. The goal is a digital sales process that not only accepts orders but also effectively supports sales, service, and customer relationships.

Modernization

Many SAP Commerce environments have evolved over the years. Custom extensions, outdated integrations, and technical dependencies can slow down releases and increase operating costs.

We help companies further develop their existing implementations in a structured way:

  • Analysis of architecture and technical infrastructure
  • Evaluation of custom extensions
  • Reduction of technical debt
  • Modernization of integrations and interfaces
  • Evolution toward headless or composable commerce
  • Improvement of testability and release processes
  • Preparation for new business models, markets, and channels

We do not automatically replace everything that already exists. We assess which components remain viable, where targeted modernization is sufficient, and where a more fundamental change makes sense.

AI & Agentic
Commerce

AI is changing the way customers search for, compare, and purchase products – and the way companies manage commerce processes.

SAP Commerce Cloud is expanding its platform with AI-powered features for product search, recommendations, guided selling, shopping assistants, and agentic commerce.

We do not view AI as an isolated feature. For intelligent applications to deliver reliable results, they require up-to-date product, customer, price, and availability data, as well as clearly defined processes and access rights.

We support companies in:

  • identifying suitable AI use cases
  • Evaluate data and process requirements
  • Integrate AI features into existing customer journeys
  • Design interfaces to data and enterprise systems
  • Ensure quality, transparency, and governance

We also make targeted use of AI in our Delivery – for example, for analysis, development, testing, and documentation. Responsibility and quality control remain with our experts.

Let’s talk

Do you need a specific offer or a sparring partner to discuss ideas?

Just contact us:

Or book a meeting

We will be happy to support you.

WE CREATE ADDED VALUE FOR OUR  CUSTOMERS.

This leads to a long-term cooperation with our customers, which we appreciate very much. You can find even more e-books, case studies, and co. in our Insights.

E-Book

Rethinking Commerce

From system selection to decision architecture

New on our blog

Agentic Commerce: Where Conversations Become Transactions

We are witnessing a new shift in power in digital commerce: the next checkout will no longer take place on a traditional website—it will begin in the chat window, where you ask for recommendations.

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Stay tuned!

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